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ESG Flo Meets its Marketing Goals with Us

Learn how ESGFLO, an audit software brand, has achieved remarkable growth within its first two years by tapping into our tried and tested online marketing solutions. ESGFLO not only secured valuable leads but also gained a competitive edge in the market.

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Increase in Organic Traffic

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Growth in Conversion Rate

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Website Health Score

ESG Flo

Let’s Know the Client

ESG Flo (stylized as ESGFLO) is an audit platform founded in 2022. Driven by AI technology, it helps businesses across diverse sectors such as real estate, manufacturing, and construction transform raw data into audit-ready metrics. Presently, ESGFLO has a global presence, serving over 200 clients spanning 190 countries and offering its services in over 100 languages.

The Challenge

  • Struggling to Generate Leads.
  • Unattractive and Inefficient Website Design.
  • Low Organic Search Visibility.
  • Minimal Conversion Rates.
  • High Bounce Rates.
Our Solutions

Keyword Research and Optimization

  • We evaluated keywords based on search volume, competition, and relevance, ultimately selecting a mix of short-tail and long-tail keywords to target.
  • New service pages were created and optimized for title tags and heading tags to improve SEO performance.

Creating New Service Pages and Forms to Capture Leads

We revamped the website to include new service pages, whitepapers, webinar registration, and recording pages, and a "Watch the Video" page, all equipped with forms to capture leads. The majority of the pages have been equipped with the “Request a Demo” call-to-action (CTA) to encourage user engagement.

Button Tracking

We researched to get valuable insights into their competitors, letting us target the right customers as well as create efficient strategies.

Link Building

We generated a precise list of relevant keywords that could improve the ranking of Nina Ross, leading to page views and website traffic which would ultimately boost sales.

Monitoring and Resolving Issues

We create blogs targeted to their niche audience using the right keywords. To reinforce their position off-site, we leverage Quora, Pinterest and podcast platforms to distribute their content regarding hair care, holistic wellness and Trichology.

Improving Website Load Time

We also implemented a robust Social Media Marketing strategy. We executed a multi-channel approach across various platforms, including Facebook, Instagram, Twitter, Quora, etc. to ensure maximum visibility and impact.

The Results

Appearing in Top Keyword Rankings

ESG Flo started showing up for keywords ranking on top 3 to 10 positions as shown in the snapshots given below.

Boost in Organic Search Traffic

The number of users coming from direct, organic search, and referral traffic to the website increased significantly. The unique visitors from organic search rose to 713 per month from an earlier 516 per month. Moreover, page views from organic searches jumped to 16,510 views from 4,940 views.

Increased Engagement Rate

There is a notable uptick in the average time organic visitors spend on the site, indicating increased engagement. Moreover, the number of engaged sessions per user has seen a marked rise, showcasing a deeper level of interaction and interest.

Clicks and Impressions

Increased Total Clicks and Impressions

There was a substantial increase in total clicks and impressions. In March, the total clicks were 969, and the total impressions were 37.2K. By the end of our campaign, the total clicks had risen to 1.07K, and total impressions had grown to 53.5K.

Conversion Rate

Skyrocketed Conversion Rate

Views

More Page Views

Some of the pages saw a remarkable increase in views by up to 100%, indicating better user engagement and interest

Link Building

Effective Link Building

Our link-building activities, including forum submissions and postings on Reddit and other platforms, yielded positive results. Users from these platforms visited and engaged with ESGFLO’s website, contributing to its overall success.

DA Score

Improved DA Score

Over the past few months, there has been a noticeable improvement in ESGFLO’s domain authority score. According to Moz, the spam score reduced from 11% to 1%, and Semrush reported a current authority score of 19.

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