{"id":2193,"date":"2014-06-21T04:00:40","date_gmt":"2014-06-21T04:00:40","guid":{"rendered":"https:\/\/kvr.dishasingh.com\/blog\/2014\/06\/21\/how-to-play-around-with-hummingbird-update-for-seo-success\/"},"modified":"2024-07-16T06:07:52","modified_gmt":"2024-07-16T06:07:52","slug":"how-to-play-around-with-hummingbird-update-for-seo-success","status":"publish","type":"post","link":"https:\/\/kvrwebtech.com\/blog\/2014\/06\/how-to-play-around-with-hummingbird-update-for-seo-success\/","title":{"rendered":"How to play around with Hummingbird update for SEO success"},"content":{"rendered":"<p><p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-2039\" alt=\"google-hummingbird-algorithm-seo-tips1 (1)\" src=\"https:\/\/kvrwebtech.com\/blog\/wp-content\/uploads\/2023\/10\/google-hummingbird-algorithm-seo-tips1-1.jpg\" width=\"384\" height=\"257\"><\/p>\n<p>\nAt the SMX Advanced conference that helps SEO strategy specialists in adapting to the ever changing algorithms, and Google&rsquo;s search experience, Matthew Brown had his unique take on this issue. He focused on the Google&rsquo;s latest Hummingbird update that is more weighed towards user-intent and breaks some past notions that won&rsquo;t work in the current search scenario. So what did Matthew Brown have to say at the SMX Advanced Conference about building SEO strategies, here is an insight.\n<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-2040\" alt=\"google-algorithm-updates\" src=\"https:\/\/kvrwebtech.com\/blog\/wp-content\/uploads\/2023\/10\/google-algorithm-updates.jpg\" width=\"390\" height=\"210\"><\/p>\n<ul>\n<li>Importance of keyword strings and meta tags is getting less important as Google rewrites title tags when it understands the user&rsquo;s intent<\/li>\n<li>SEO for multiple keyword variations for example &ldquo;hotels in Germany&rdquo;, &ldquo;Germany hotels&rdquo;, &ldquo;Top hotels in Germany&rdquo; etc.<\/li>\n<li>Use of markups should only be done when it matches with the user intent<\/li>\n<li>Entity-based optimization also known as semantic search is important, along with the Knowledge Graph results<\/li>\n<li>The location level of Google has been beefed up therefore it is important to give location based search an importance due to rise in the use of mobile devices<\/li>\n<li>The knowledge map is moving into the local field so Google is giving priority to sources like Yelp<\/li>\n<\/ul>\n<p>\nThe interpretations from Matthew&rsquo;s study clearly state that Google&rsquo;s Hummingbird update has brought in many new factors that challenge the current SEO services to up the ante and move away from any kind of spamming activities.<\/p>\n<p>In addition to that optimizing for websites keeping in mind the mobile platforms is going to be as important as any other SEO strategy being employed for a user-intent based strategy. Undoubtedly, Hummingbird algorithm update is just the beginning of a change in search engine optimization, so along with smart content new and innovative SEO strategy has become a must.\n<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-2041\" alt=\"153048181\" src=\"https:\/\/kvrwebtech.com\/blog\/wp-content\/uploads\/2023\/10\/153048181.jpg\" width=\"419\" height=\"147\"><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the SMX Advanced conference that helps SEO strategy specialists in adapting to the ever changing algorithms, and Google&rsquo;s search experience, Matthew Brown had his unique take on this issue. He focused on the Google&rsquo;s latest Hummingbird update that is more weighed towards user-intent and breaks some past notions that won&rsquo;t work in the current&hellip; <a class=\"more-link\" href=\"https:\/\/kvrwebtech.com\/blog\/2014\/06\/how-to-play-around-with-hummingbird-update-for-seo-success\/\">Continue reading <span class=\"screen-reader-text\">How to play around with Hummingbird update for SEO success<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-2193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogsearch-engine-marketing","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to play around with Hummingbird update for SEO success- KVR Webtech<\/title>\n<meta name=\"description\" content=\"At the SMX Advanced conference that helps SEO strategy specialists in adapting to the ever changing algorithms, and Google&rsquo;s search experience,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kvrwebtech.com\/blog\/2014\/06\/how-to-play-around-with-hummingbird-update-for-seo-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to play around with Hummingbird update for SEO success- KVR Webtech\" \/>\n<meta property=\"og:description\" content=\"At the SMX Advanced conference that helps SEO strategy specialists in adapting to the ever changing algorithms, and Google&rsquo;s search experience,\" \/>\n<meta property=\"og:url\" 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