{"id":2651,"date":"2016-01-11T12:12:01","date_gmt":"2016-01-11T12:12:01","guid":{"rendered":"https:\/\/kvr.dishasingh.com\/blog\/2016\/01\/11\/twitter-introduces-conversational-ads\/"},"modified":"2024-07-16T05:50:09","modified_gmt":"2024-07-16T05:50:09","slug":"twitter-introduces-conversational-ads","status":"publish","type":"post","link":"https:\/\/kvrwebtech.com\/blog\/2016\/01\/twitter-introduces-conversational-ads\/","title":{"rendered":"Twitter Introduces Conversational Ads"},"content":{"rendered":"

Starting from 5th Jan, 2016, advertisers can drive more earned media and brand influence with Twitter new conversational ads. It’s a powerful way for advertisers to extend their presence across Twitter.<\/strong><\/p>\n

\"Twitter<\/p>\n

 <\/p>\n

“Which coffee blend is your choice, our #HouseBlend or #DarkRoast? Click your choice. “<\/p>\n

Isn’t this is a convenient way to share your choice with the world?<\/p>\n

Twitter continues to beef up its promotional and advertising offerings with a new interactive format. With the aim to make it easy for users to share their views about the brands they like, Twitter announced its new feature of Conversational Ads<\/a><\/strong><\/span>.<\/p>\n

Advertisers can now drive more brand power and earned media with this new conversational ads feature. This format makes it easier for users to engage with the brands and spread a brand’s campaign message to people around. It’s a powerful way that will allow users to interact with ads, instead of just scrolling over them.<\/p>\n

The New Format<\/h2>\n

\nThe conversational ads available as a beta testing now include a call-to-action<\/em> button. On tapping the button, a pre-composed tweet with a brand message opens. Users desiring to share their views can personalize their message before sharing it with their followers.<\/p>\n

“For many years, marketers have successfully increased their brand engagement using Promoted Tweets with compelling images or videos and campaign hashtags that drive retweets, likes and follows<\/em>,” stated Twitter. “Conversational ads take this a step further by including call-to-action buttons with customizable hashtags that encourage consumer engagement.<\/em>”<\/p>\n

Here’s a brief coverage of the story:\n<\/p>\n