{"id":3158,"date":"2018-01-19T07:56:16","date_gmt":"2018-01-19T07:56:16","guid":{"rendered":"https:\/\/kvr.dishasingh.com\/blog\/2018\/01\/19\/google-announced-page-speed-to-be-a-pillar-in-mobile-search-ranking\/"},"modified":"2024-07-16T06:36:21","modified_gmt":"2024-07-16T06:36:21","slug":"google-announced-page-speed-to-be-a-pillar-in-mobile-search-ranking","status":"publish","type":"post","link":"https:\/\/kvrwebtech.com\/blog\/2018\/01\/google-announced-page-speed-to-be-a-pillar-in-mobile-search-ranking\/","title":{"rendered":"Google Announced \u2018Page Speed\u2019 To Be A Pillar In Mobile Search Ranking"},"content":{"rendered":"<p><p style=\"text-align: left;\"><strong><em>After launching <a href=\"https:\/\/kvrwebtech.com\/blog\/googles-new-rich-results-testing-tool-all-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\">New Rich Results Testing Tool<\/a>, now it has announced the &ldquo;Page Speed&rdquo; as the ranking factor for mobile searches.<\/em><\/strong><\/p>\n<p>\nFast! Fast! And Fast! Is the only word comes into the mind of a user when a web page takes few more seconds to upload. People care about speed of a web page in mobile but does Google care about it? Although the speed has been the critical parameter for the Google in ranking but the pivot was only the desktop searches.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6989 size-full\" title=\"Google Announced &lsquo;Page Speed&rsquo; To Be A Pillar In Mobile Search Ranking\" src=\"https:\/\/kvrwebtech.com\/blog\/wp-content\/uploads\/2023\/10\/website-speed.jpg\" alt=\"Google Announced &lsquo;Page Speed&rsquo; To Be A Pillar In Mobile Search Ranking\" width=\"692\" height=\"692\">\n<\/p>\n<p style=\"color: #d3600a; font-size: 14px;\"><strong>Read Also:<\/strong> <a href=\"https:\/\/kvrwebtech.com\/blog\/8-amazing-ways-to-boost-your-website-loading-speed\/\" target=\"_blank\" rel=\"noopener\">8 Amazing Ways to Boost Your Website Loading Speed<\/a><\/p>\n<p>\nThe <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\" rel=\"noopener\">online traffic<\/a> mobile is attracting made Google to shift its focus from desktop to mobile, thereby announcing that <em>page speed<\/em> will be a ranking factor for mobile searches w.e.f July, 2018.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6990 size-full\" title=\"Mobile Device Website Traffic Statsc\" src=\"https:\/\/kvrwebtech.com\/blog\/wp-content\/uploads\/2023\/10\/Mobile-Device-Website-Traffic-Stats.png\" alt=\"Mobile Device Website Traffic Stats\" width=\"703\" height=\"457\"><\/p>\n<p><em><strong>(Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 3rd quarter 2017<\/strong><br \/>\n<\/em><a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\" rel=\"nofollow noopener\"><em>https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/<\/em><\/a><em>&nbsp; )<\/em>\n<\/p>\n<h2 style=\"text-align: left;\">A Sneak-Peak into New Update<\/h2>\n<p>\nThe pages that present the slowest experience to the users are on target with this update of Google.\n<\/p>\n<ul>\n<li>Without any partiality with any of the technology used to develop the page, <em>&ldquo;Speed Update&rdquo;<\/em> will apply same standard to all the pages.<\/li>\n<\/ul>\n<ul>\n<li>Google has not presented any new tool to determine whether your page is affected by new algorithm or not. But they have a piece of advice for everyone:<\/li>\n<\/ul>\n<p><strong><em>&ldquo;We encourage developers to think broadly about how performance affects a user&rsquo;s experience of their page and to consider a variety of user experience metrics.&rdquo;<\/em><\/strong><\/p>\n<ul>\n<li>Google again mentioned in an indirect way that <em>content will always be the king<\/em> by mentioning that a slow page may rank high, if it has great, relevant content.<\/li>\n<\/ul>\n<h2>What Was the Need for an Update?<\/h2>\n<p>\nHave you ever experienced the loss of your favorite seats for watching movie because of slow upload of the page at checkout? A consumer always expects a fast mobile experience. For all the industry sectors, marketers need to focus on developing fast web experiences for the customer.<\/p>\n<p><em>Page Speed= Revenue<\/em><\/p>\n<p>As per <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/data-measurement\/mobile-page-speed-new-industry-benchmarks\/\" target=\"_blank\" rel=\"nofollow noopener\">Google<\/a>, mobile conversion rates are lower than desktop, despite the fact that more than half of the overall web traffic comes from mobile. <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/experience-design\/mobile-page-speed-website-load-time\/\" target=\"_blank\" rel=\"nofollow noopener\">53% of users<\/a> will skip your site after three seconds if it does not meet the user&rsquo;s expectation of page to load in two seconds<\/p>\n<p>The power of speed is so strong that it affected even the <em>Obama&rsquo;s fundraising campaign<\/em>. An additional amount of $34 million was raised during <a href=\"http:\/\/blog.g-design.net\/post\/114088728555\/the-importance-of-a-fast-loading-website\" target=\"_blank\" rel=\"nofollow noopener\">Obama&rsquo;s fundraising campaign<\/a> of 2011 Presidential Elections when the Obama for America website shrunk page load time from 5 seconds to 2 seconds.\n<\/p>\n<h2 style=\"text-align: left;\">The Reason Behind the Slow Speed of Your Web page<\/h2>\n<h3 style=\"text-align: left;\">a) Large-Sized Images are not speed-friendly<\/h3>\n<p style=\"text-align: left;\">The colorful website do attracts the user but when compared to text, images and fancy graphics take long time to download. Images boost the visual appearance of the website so its usage should be done carefully.<\/p>\n<p>\nAvoid sending big images to small screens by going ahead with most efficient image format and compression settings.\n<\/p>\n<h3 style=\"text-align: left;\">b) Overloaded Hosting<\/h3>\n<p style=\"text-align: left;\">In this extremely fast-paced world, a user will not wait for even few seconds on the web and will move to your competitor&rsquo;s website since internet is personifying speed and convenience. A visitor these days has several choices.<\/p>\n<p>\nYour business website gets slow down using <em>overloaded hosting solutions<\/em>, thereby affecting your business. Web hosts that host thousand of websites at single instance of bloated apache servers claiming to be cost effective should be avoided.\n<\/p>\n<h3 style=\"text-align: left;\">c) High number of requests<\/h3>\n<p style=\"text-align: left;\">Network latency is a real problem on mobile and higher number of requests required to render a page slows down the page. So, limit the number of components (images, style-sheets, JavaScript files, etc) a web page has to download.<\/p>\n<p>\nGoogle has provided with the list of rules in this &lsquo;<em>Race against the Time.&rsquo;<\/em> Make your webpage run as fast as possible to bag the first position in this highly competitive race.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After launching New Rich Results Testing Tool, now it has announced the &ldquo;Page Speed&rdquo; as the ranking factor for mobile searches. Fast! Fast! And Fast! Is the only word comes into the mind of a user when a web page takes few more seconds to upload. People care about speed of a web page in&hellip; <a class=\"more-link\" href=\"https:\/\/kvrwebtech.com\/blog\/2018\/01\/google-announced-page-speed-to-be-a-pillar-in-mobile-search-ranking\/\">Continue reading <span class=\"screen-reader-text\">Google Announced \u2018Page Speed\u2019 To Be A Pillar In Mobile Search Ranking<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":2975,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"class_list":["post-3158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogdigital-marketinggoogle-algorithms-and-updatessearch-engine-marketing","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Announced \u2018Page Speed\u2019 To Be A Pillar In Mobile Search Ranking- KVR Webtech<\/title>\n<meta name=\"description\" content=\"After launching New Rich Results Testing Tool, now it has announced the &ldquo;Page Speed&rdquo; as the ranking factor for mobile searches. Fast! Fast!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kvrwebtech.com\/blog\/2018\/01\/google-announced-page-speed-to-be-a-pillar-in-mobile-search-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Announced \u2018Page Speed\u2019 To Be A Pillar In Mobile Search Ranking- KVR Webtech\" \/>\n<meta property=\"og:description\" content=\"After launching New Rich Results Testing Tool, now it has announced the &ldquo;Page Speed&rdquo; as the ranking factor for mobile searches. Fast! 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