{"id":3211,"date":"2018-03-29T05:20:02","date_gmt":"2018-03-29T05:20:02","guid":{"rendered":"https:\/\/kvr.dishasingh.com\/blog\/2018\/03\/29\/so-called-safe-cyber-world-got-exposed-kudos-to-facebook\/"},"modified":"2024-07-16T06:33:34","modified_gmt":"2024-07-16T06:33:34","slug":"so-called-safe-cyber-world-got-exposed-kudos-to-facebook","status":"publish","type":"post","link":"https:\/\/kvrwebtech.com\/blog\/2018\/03\/so-called-safe-cyber-world-got-exposed-kudos-to-facebook\/","title":{"rendered":"So-Called Safe Cyber World Got Exposed- Kudos To Facebook"},"content":{"rendered":"

There are many threats prevalent in today’s world. Cybercrime is one of the threats which act as a ‘sweet poison’<\/strong>. It slowly enters into our world, pickpockets the relevant information and flies away like a puff of air. According to Forbes<\/a>, in a month, at least 59% of Asian organizations face a security breach.<\/p>\n

\"Safe<\/p>\n

This security breach reached its zenith when an issue<\/a> of data “leak” from Facebook by a firm, named Cambridge Analytica bombarded the digital world.<\/p>\n

Who is Cambridge Analytica and what do they do? On visiting their website, their tagline explained everything they do- “Data drives all we do”<\/em><\/strong> and it clearly states that they use data to change the audience behavior. It is their job to find the voters and move them to action.<\/p>\n

\"Data<\/p>\n

\"CA<\/p>\n

 <\/p>\n

But the big question is about the major tool they used to extract the data. The tool is none other than the “Social Media”.<\/em><\/strong><\/p>\n

The Bitter Reality…<\/h2>\n

\nWhile Cambridge Analytica has stirred the storm, the reality is that almost every app you download, no matter what the genre is, seeks the access to your contacts, location, calendar, camera, etc. What is the motive and relevance behind this move? Why is it allowed? The most important fact is that if you deny the app to give access to your personal information, it will simply not work.<\/p>\n

Although it is important for any food delivery app to know where you reside, they have no right to store the information and pass it on to someone else for targeting us in future with various advertisements.\n<\/p>\n

The technology behind third-party access…<\/h2>\n

\nLet’s understand in brief about the working of the detrimental technology behind the third-party apps.<\/p>\n

a) A delegated access is provided to an app which is registered with a Facebook platform to:\n<\/p>\n