{"id":3693,"date":"2021-01-13T17:32:58","date_gmt":"2021-01-13T17:32:58","guid":{"rendered":"https:\/\/kvr.dishasingh.com\/blog\/2021\/01\/13\/google-page-experience-update-what-to-know\/"},"modified":"2024-07-16T06:26:14","modified_gmt":"2024-07-16T06:26:14","slug":"google-page-experience-update-what-to-know","status":"publish","type":"post","link":"https:\/\/kvrwebtech.com\/blog\/2021\/01\/google-page-experience-update-what-to-know\/","title":{"rendered":"Google Page Experience Update: What to Know"},"content":{"rendered":"

\"User<\/p>\n

This is how Google has officially announced its upcoming page experience update.<\/p>\n

“<\/em>This past May<\/em><\/a>, we announced that <\/em>page experience<\/em><\/a> signals would be included in Google Search ranking.”<\/em><\/p>\n

It is a new algorithm by Google and is expected to launch in May 2021.<\/p>\n

Given that it is an algorithm by Google, it is obvious to get curious what Google Page Experience update is all about.<\/p>\n

Here is how Google defines it…<\/p>\n

“These signals measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web.”<\/em><\/p>\n

In other words, this upcoming update aims to determine the overall responsiveness and user experience of your website that appears in Google’s search results.<\/p>\n

This update will also check the top ranking sites for any negative user experience. It simply means that user-friendly websites will rank higher than sites with poor user experience. Unarguably, this is going to be a big transformation in SEO.<\/p>\n

With this metrics, the overall aim of Google is to ensure the users are getting safe, mobile-friendly, and straightforward browsing experience. For time being, page experience will cover only mobile search.<\/p>\n

Understanding the Elements of Google Page Experience Metrics<\/h2>\n

\nGoogle Page Experience is said to be built upon the Core Web Vitals<\/a> that was launched earlier this year.<\/p>\n

Core Web Vitals are certain factors to determine webpage’s overall performance including, page speed and user’s interaction measurement.<\/p>\n

Besides, Google prefer mobile friendly sites which can be justified due to the ever increasing number of smartphone users. If the site is not mobile optimized, it might miss on a lot of traffic.<\/p>\n

Google also stresses the importance of safe browsing. And this is also one of the main elements of its Page Experience update. It means that a website that contains malicious or deceptive information might lose its ranking once the Page Experience update is rolled out.<\/p>\n

Last but not least, Google might penalize the sites that intentionally keep the visitors away from quickly accessing the important info they need in the first place. <\/p>\n

For example, a website might ask the user to subscribe their services first with pop-ups (that don’t go away unless you take the required action) before accessing the content or keep popping up while going through the content.<\/p>\n

However, the algorithm won’t harm the ranking of the sites using disclaimers, age-sensitive content confirmation, cookie usage information and appropriately sized banners.\n<\/p>\n

Who Can Become Winners or Losers with this Update?<\/h2>\n

\nBy this point you must have a fair idea what Page Experience update is all about. It is clear that a website has to be responsive, safe and ensure a good user experience to get benefited from this update.<\/p>\n

If your website has ticked all the boxes, you have good chances to rank even if you are not a brand or a popular domain.<\/p>\n

The websites that are not user friendly and don’t live up to the expectations of the update might lose their ranking no matter how big brands they are.\n<\/p>\n

How to Prepare for Google Page Experience Update?<\/h2>\n