How Our Tailored Marketing Helps This US Packaging Company Meet the Goals
With our customized digital marketing strategies, Connover Packaging has improved its online presence and broadened its reach to its target audience. The success of this US-based packaging company highlights the importance of a robust online strategy in driving business growth and achieving long-term success.
Organic Traffic Boost
Keyword Ranking Surge
LinkedIn Engagement Rate
Connover Packaging
Let’s Know the Client
Connover Packaging has been offering packaging for businesses of all sizes and types for over 30 years, specializing in tamper-evident polyethene bags. Serving clients across the US and Canada, the company serves financial institutions, retail businesses, restaurant chains, law enforcement agencies, grocery stores, payroll companies and computer software companies. From small custom orders to large-scale production, Connover Packaging meets various bag needs, offering stock-and-hold programs with customized shipping options.
The Challenge
Despite its longstanding reputation in the packaging industry, Connover Packaging faced challenges expanding its online presence to reach a broader audience, particularly in the growing e-commerce sector.
Their existing website did not effectively communicate their offerings. As a result, it restricted their ability to reach new customers. Additionally, they wanted to improve their search engine rankings and increase organic traffic to their site.
Our Strategies to Help Them Achieve Their Goals
Website Redesign
We revamped their website. The redesign focused on showcasing their extensive product offerings and highlighting their unique selling points.
We made sure their new website was visually appealing, and user-friendly, and effectively communicated the company's strengths, thereby enhancing the overall user experience.
SEO Optimization
We implemented a targeted SEO strategy to boost the website's visibility in search engine results. This included on-page content optimization, improving site structure, and building high-quality backlinks.
Keyword Research and On-Page Optimization
To improve their search ranking, we performed on-page optimization and thorough keyword research. We identified and targeted relevant keywords for their content, meta descriptions, and other elements.
Link-Building and Social Media Engagement
Our link-building strategy involved establishing relationships with authoritative websites to secure high-quality backlinks. This not only improved search engine rankings but also enhanced brand credibility. We also created strategies for LinkedIn and Quora.
Comprehensive Competitor Analysis
We conducted an in-depth competitor analysis to gain valuable insights into the market landscape. This helped us target the right audience as well as create strategies to get a competitive edge.
Content Marketing
Content marketing played a pivotal role in reinforcing Connover Packaging’s online presence. We created targeted blogs and used platforms like Quora, Pinterest, high DA sites (for guest posting) and podcasts to distribute content.
The Results
200.5% Increase in Organic Traffic
Our SEO efforts led to an astronomical increase in organic traffic. It significantly boosted the site's visibility and drove more potential customers to the website.
Doubling of Organic Keyword Rankings
The targeted keyword strategy resulted in a 100% increase in organic keyword rankings. As a result, it contributes to improved brand awareness and higher conversion rates.
Backlink Growth
A significant increase in backlinks improved Connover Pacakging’s domain authority and search engine rankings.
Improved Engagement Rate over LinkedIn and Quora
We leveraged LinkedIn to increase engagement, with some posts achieving over 3,815 interactions.
We also utilized guest posts on high-authority sites and actively participated in platforms like Quora, which generated over 2,129 views, further driving traffic and building trust.
Connover Packaging
Some Good Words from the Client…
“I’ve been working with KVR Webtech for many years…I cannot recommend them highly enough. Honestly, I’m a bit selfish and don’t want their attention taken away from me, but I know they have the staff to handle both me and you. I think you’ve made a great choice by working with them, and I believe you’ll be very happy with your decision. Best of luck, and take care!”
Want to Achieve Connover Packaging's Level of Success? Get in Touch Today!
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