ESG Flo Meets its Marketing Goals with Us
Learn how ESGFLO, an audit software brand, has achieved remarkable growth within its first two years by tapping into our tried and tested online marketing solutions. ESGFLO not only secured valuable leads but also gained a competitive edge in the market.
Let’s DiscussIncrease in Organic Traffic
Growth in Conversion Rate
Website Health Score
ESG Flo
Let’s Know the Client
ESG Flo (stylized as ESGFLO) is an audit platform founded in 2022. Driven by AI technology, it helps businesses across diverse sectors such as real estate, manufacturing, and construction transform raw data into audit-ready metrics. Presently, ESGFLO has a global presence, serving over 200 clients spanning 190 countries and offering its services in over 100 languages.
The Challenge
- Struggling to Generate Leads.
- Unattractive and Inefficient Website Design.
- Low Organic Search Visibility.
- Minimal Conversion Rates.
- High Bounce Rates.
Our Solutions
Keyword Research and Optimization
- We evaluated keywords based on search volume, competition, and relevance, ultimately selecting a mix of short-tail and long-tail keywords to target.
- New service pages were created and optimized for title tags and heading tags to improve SEO performance.
Creating New Service Pages and Forms to Capture Leads
We revamped the website to include new service pages, whitepapers, webinar registration, and recording pages, and a "Watch the Video" page, all equipped with forms to capture leads. The majority of the pages have been equipped with the “Request a Demo” call-to-action (CTA) to encourage user engagement.
Button Tracking
We researched to get valuable insights into their competitors, letting us target the right customers as well as create efficient strategies.
Link Building
We generated a precise list of relevant keywords that could improve the ranking of Nina Ross, leading to page views and website traffic which would ultimately boost sales.
Monitoring and Resolving Issues
We create blogs targeted to their niche audience using the right keywords. To reinforce their position off-site, we leverage Quora, Pinterest and podcast platforms to distribute their content regarding hair care, holistic wellness and Trichology.
Improving Website Load Time
We also implemented a robust Social Media Marketing strategy. We executed a multi-channel approach across various platforms, including Facebook, Instagram, Twitter, Quora, etc. to ensure maximum visibility and impact.
The Results
Appearing in Top Keyword Rankings
ESG Flo started showing up for keywords ranking on top 3 to 10 positions as shown in the snapshots given below.
Boost in Organic Search Traffic
The number of users coming from direct, organic search, and referral traffic to the website increased significantly. The unique visitors from organic search rose to 713 per month from an earlier 516 per month. Moreover, page views from organic searches jumped to 16,510 views from 4,940 views.
Increased Engagement Rate
There is a notable uptick in the average time organic visitors spend on the site, indicating increased engagement. Moreover, the number of engaged sessions per user has seen a marked rise, showcasing a deeper level of interaction and interest.
Clicks and Impressions
Increased Total Clicks and Impressions
There was a substantial increase in total clicks and impressions. In March, the total clicks were 969, and the total impressions were 37.2K. By the end of our campaign, the total clicks had risen to 1.07K, and total impressions had grown to 53.5K.
Conversion Rate
Skyrocketed Conversion Rate
Views
More Page Views
Some of the pages saw a remarkable increase in views by up to 100%, indicating better user engagement and interest
Link Building
Effective Link Building
Our link-building activities, including forum submissions and postings on Reddit and other platforms, yielded positive results. Users from these platforms visited and engaged with ESGFLO’s website, contributing to its overall success.
DA Score
Improved DA Score
Over the past few months, there has been a noticeable improvement in ESGFLO’s domain authority score. According to Moz, the spam score reduced from 11% to 1%, and Semrush reported a current authority score of 19.
Let’s Talk Now!
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