Digital Marketing Measurement Model

With advent of various digital sources, the world of marketing has undergone the sea of change. Now marketing and promotions is no more limited to the traditional sources.

The ‘digital marketing’ is a complete term in itself as it comprises a set of marketing processes, making use of all available digital channels in the best possible way for building a brand image or promotion of a product or service. The resources used for digital marketing are computers, laptops, smartphones, tablets, mobiles, DTVs, digital billboards, digital magazines, etc.

So, it is a marketing campaign based on a digital platform. The channels which are generally utilized in the concept of digital marketing include:

• Web sites
• Social media platforms
• SEO
• Pay per click campaigns
• Banner placement
• E-mail marketing
• Mobile marketing
• Texting campaigns
• Video marketing
• Web TV

Apart from the few resources used in Digital marketing, most of them use ‘Internet’ for a successful campaign. And a marketing campaign which is bound by an internet connection is termed as ‘Online marketing’.

As far online marketing is considered, it can be defined as a subset and most important part of digital marketing. Besides, the same resources both online and digital marketing share some common channels too. Have a look;

• Search Marketing (SEM)
• Social Media Marketing
• Content Marketing
• Content Marketing
• Email Marketing
• Mobile Marketing
• Banner Advertising
• Search Marketing (SEM)