Being one of the earliest forms of digital marketing, it includes delivering personalized or targeted messages at the correct time. For example, brands like Amazon, Flipkart, etc. deliver emails that are tailored to meet the user’s requirement.
Well, it is the most general type of Digital marketing which is used to increase the website’s visibility across the search engines. There are various techniques involved in this process ranging from on-site technical analysis and improvement, to blogging, link-building and content creation.
It is better known as Paid Search. In this process paid adverts are typically placed to the right or above of the ‘organic’ search results. The cost will depend on the competitiveness of the keyword you’re bidding on.
It is all about managing a brand’s image across multiple social channels including Twitter, Facebook, Pinterest, Linkedin and many others. This type has become greatly popular, mature and complex over the last few years.
Don’t confuse it with PPC! This involves the process of advertising on others website. For example, you can buy a banner space on popular website, paying the website owner for the same.
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