Local SEO is a term most SEO experts take for granted and often overlook it in the promotion process. Frankly speaking, along with all the traditional SEO things that you do with each passing day, SEO experts must take in account the physical location and necessarily include Local SEO in their routine. Let’s read on to know why Local SEO actually plays a vital role.
Local SEO becomes absolutely necessary for showing up in the map pack, especially when the business is trying to rope in customers from the locality. It is vital to have a higher presence in the map pack, since map pack shows up above the organic results in mobile search, and if we’re not mistaken – mobile is the next big thing already. So, if you have not really paid attention to Local SEO yet, now’s the right time to start, here are three things that you need to concentrate on for effective local SEO.
1. City and state name
To jump up in local ranking organically, add city and state name in the –
- Title tag
- H1 Heading
- URL
- Content
- Meta description
- Alt tags
Also add the names to the Google Maps, but in a manner that embedded maps point to the business’ actual location on Google Plus Local listing.
2. Citation
SEO experts have begun to believe that citations don’t do any good anymore, but that doesn’t mean they’re not useful. Citation is common known as NAP (Name, Address and Phone Number) in Local SEO standard. Since, Google expects local business to have NAP information on their websites, so you must work on including the same to enhance your ranking.
3. Reviews
We know reviews form an integral part of the Local SEO. And as we have seen, Google displays reviews in a popup (instead of leading you to the business’ Google Plus Local page), which lets readers go through all your reviews and learn about your business well before reaching your Google Plus page or the website. Thus, it is important to setup positive reviews for any business by creating a review page on your website, or by asking your clients to leave a review for you.
Following these simple tips, you can easily enhance your Local SEO and help provide your customers with better facilities.
Started working as a digital marketing expert, Varun Sharma is now also a well-known digital marketing speaker – a speaker on performance development, and a trusted mentor to businesses in the digital world. His keynote expositions are based on the digital marketing theories, which provide a fascinating insight into the secrets of high performance.