One thing is very clear that the search engines like Google, Yahoo, Bing, etc. have an entirely different view for a website. Unlike humans, they don’t just go behind the appealing factor. For just a single website design, there are several coding methods; some are more effective than the other especially, in terms of search engine rankings. And in the world of internet today, it is important for your website to be well optimized for search engines.
Undoubtedly, proper design forms the foundation for SEO efforts, but there are various other factors to be considered for getting the maximum results, check here:
Effective Page Titles:
It is important for every single page to have an appropriate title. The reason being, the title has a strong influence on the search engine rankings. The title need to be effective as it has to appear on the search results page. Thus, it should comprise of the most relevant keywords and precisely describe the contents of the page.
Live Links:
The search engine spiders crawl through the web pages from one link to another. Therefore, it is important that the pages include live links. The dead one can stall the whole process and even get your site penalized.
Meta Tags and description:
Although these are almost invisible to the viewer yet, they serve the search engines with great information. The Meta descriptions are also vital as they effectively and briefly describe the website to the user. However, some search engines ignore the description tag, but its significance cannot be ignored. Even today they are efficient to draw the attention and create interest.
Alt Tags:
For all the images of your web page, having an alt tag is a must. This is the text appear as the mouse hovers over the image and it is really beneficial for those users working with slow connections. They will be able to see the text before the image loads and helpful for search engine rankings too.
Ideal Coding:
A valid coding assures you that your pages are now accessible across a range of different internet browsers. So, whether a person checks it on a desktop, a tab or a phone, he will get an exact view of the information. Along this, a valid coding helps the search engines to accurately read the code of your web pages.
So, while you get your website designed or thinking of updating it, these points will surely help you. These will surely help you making a strong foundation for search engine optimization efforts.
Started working as a digital marketing expert, Varun Sharma is now also a well-known digital marketing speaker – a speaker on performance development, and a trusted mentor to businesses in the digital world. His keynote expositions are based on the digital marketing theories, which provide a fascinating insight into the secrets of high performance.