In past fewyears, digital marketing has massively reshaped the performances of businesses and consumer habits worldwide. Reportedly, online sales have took over the offline sales by a huge margin and consumers are most likely prefer to purchase products and avail services online rather than going through different stores and offices.
Moreover, the disastrous Corona virus pandemic and constant lockdowns, it has become even more important, in fact necessary for any business to have an online exposure and good authority on the internet.
Apparently, most of the consumers nowadays choose to read review, comments and opinions of other customers before spending their money. Therefore, it makes SEO, SMO services and Public relations the key factor to effectively dominate the search results and boosting the online growth and reputation of any organization.
As we all know, link building and generating more traffic is the key target of any SEO strategy. However, integrating it effectively with digital public relations strategy can generate even more accelerated result. But before going through all the tactics to merge them both for higher efficiency, we must understand the most basic concept about Digital PR.
What exactly is Digital PR and how effective it is with SEO?
Traditional Public relation experts work on setting up and efficiently managing the brand awareness for the companies through various strategies like press releases, interacting with media through interviews, running campaigns for the brand and planning tours and exhibitions.
Similarly, Digital PR also raises the brand awareness by building up strong links through various tactics. Chiefly, as SEO recognizes the niche audience for the brand Digital PR focuses on delivering a strong and authentic content to those niches market audience through various high authority sites to provide more exposure to the brand online and generate higher traffic.
Also, various campaigns are managed by digital PR team to ensure the business remains in the talks and synchronize the business periodically with the online with online trends. Thus when implemented properly with SEO and SMO services it can generate high visibility and authority for the business.
Top 5tactics for generating more leads and boosting the online efficiency by merging SEO AND Digital PR services:
Digital PR consists of various tactics and strategies to be implemented depending on your target and goals. So before setting up the whole process of using these tips it is very important to figure out both of the properties by analyzing and building up your main Digital marketing strategy solid and crystal clear, so the whole process remains stable for the future.
1. Guest Blogging and article contribution
Guest contributions are one of the fundamental aspects of Digital PR and SEO combinations. As link building is also the staple for any SEO tactic, guest posting the high quality and awareness raising content to the right audience would boost your domain authority by gaining premium quality backlinks from the other high authority websites. Therefore, make sure to contribute the guest articles as much as you can for generating more traffic and climbing high in rankings.
2. Encourage your customers to share reviews
Nowadays, online reviews and customer comments on the services or products are considered to be the one of the top factors for any business for generating more leads and reaching the broader consumers. Undoubtedly, it is both helpful and informative for the new users to know the previous customer’s opinions and experiences with the brand, before going for the final purchase.
Many users are likely to read the reviews and rating before buying anything and are positively or negatively impacted by the reviews of the previous customers. Therefore, it is highly necessary to encourage customers for providing reviews and ratings to build up more trust with your target audience and efficient growth of the business.
3. Collaborate with Bloggers and Influencers
Bloggers and Influencers are considered to be one the fastest and most efficient way to gain more audience for your business. For most part, both the social media influencers and bloggers with high authority and large fan following can help advocate for your brand to the wider user base and help you gain more popularity and leads for your business and could generate higher growth rate for your domain on search engines.
For example, if you are having a beauty products business, you can approach the instagram and YouTube fashion influencers to advertise or give a shout out to your product so that their fan base can also get connected with your brand. Therefore it is very important tactic to be used in Digital PR and SEO combination.
4. Press Releases
It is always efficient strategy to produce interesting, user friendly and awareness rising content and distributing it to the niche news outlets in your industry to gain more exposure for the brand. Specifically, it should be made sure that the content to be distributed is of high quality and newsworthy before going getting it published or before outreaching to some high authority online news media networks, as spammy, poorly researched and uninteresting content might negatively affect your brand in rankings.
Therefore make sure to make use of this strategy to get the maximum online visibility and higher growth for your organization.
5. Charity Partnerships
Teaming up with charity organization for good cause and giving something back to the community can not only provide a goodwill gesture and morale boost to the organization, but also it can make your brand newsworthy for media outlets to cover because helping needful in tough times is always being promoted in a progressive and civilized society.
For example you can contribute in ongoing corona pandemic charities to attain both blessings and news coverage to many people affected by this nightmarish outbreak.
In our opinion, there are some of the most valuable and basic Digital PR and SEO combination techniques to dominate the online market and accelerate the growth of your business for maximum efficiency. If you have more tips to share please feel free to share your thoughts and opinions in the comment section below.
Started working as a digital marketing expert, Varun Sharma is now also a well-known digital marketing speaker – a speaker on performance development, and a trusted mentor to businesses in the digital world. His keynote expositions are based on the digital marketing theories, which provide a fascinating insight into the secrets of high performance.