‘Call to action’ –something which is very common in mails, websites, ads, etc.
Generally, CTA’s (call to action) derives traffic and helps in increasing the customer’s engagement in your services, products and so forth. Thus, it is very important for you to create a CTA that serves a complete idea of ‘what to do next’.
Never run behind that idea of one-size-fits-all CTA. Applying copy and paste in your every mail, ad, etc. will never attract your customers. When the products are unique, your call to action should be too. All you need to do is pack all your conversion, knowledge and influence into one packet and see, how amazingly it works to make your online business rise.
Check out some useful ideas, for making your CTA’s outstanding;
- Make them highly visible;
For this you need to put CTA adjacent to the reader’s focus. Most of the times, these are placed to the right of the content. The reason being that the viewer’s natural eye movement captures it maximum over there. But, this is not to be followed necessary. You can push them a bit more into the content stream and make them float along the content. So, now when the user your scroll through the site, the CTA stays along!
- Make it simple;
While incorporating your ideas, make sure to keep it as simple as possible. It can be an image or a speech; the instructions should be simple and clear. Thus, the path to engagement becomes easy, ensuring higher number of audience’s call. Make use of action words like click, call, start, download, etc. for the image-based CTA’s, and that too with highly contrasted button.
- Make it urgent and beneficial;
‘Offer expires soon…time running out…limited number of seats left…’ all these help to persuade the reader to take an action now. So, try to add them wherever possible. Secondly, don’t focus on ‘what you do’, rather add ‘how it benefits’. It is a proved fact that benefit entices a customer to buy greatly. Thus, use something like, ‘an opportunity to change life, ‘get free advice’, ‘proven and instant results’, so forth.
- Make the path to conversion;
At the end, it is better to plan a conversion path by which you want the customer’s to take with your content. This surely assists you in designing a better CTA and increase the conversion rate!
Started working as a digital marketing expert, Varun Sharma is now also a well-known digital marketing speaker – a speaker on performance development, and a trusted mentor to businesses in the digital world. His keynote expositions are based on the digital marketing theories, which provide a fascinating insight into the secrets of high performance.