As we all know, online presence for any business is a must have attribute in today’s digital era. To stay relevant and top of the game, it is one of the most basic necessities for any business big or small. Moreover, the ongoing corona pandemic added even more emphasis on this digital revolution and it became an essential aspect for business houses to go digital during lockdowns, quarantine’s and social distancing to stay relevant and in touch with their customers.
Even though, having an online presence with a brand new website or blog could be the first and most important step for any business organization, but it won’t solve the problem altogether, if the site is not ranking higher in Google search results and is not reaching out to the niche audience of the brand at a larger spectrum, the progress could be negligible or minimal. So the big question in everyone’s mind would be:
How to reach target audience effectively and generate more traffic?
To achieve goals like higher ranking in Google search, connecting to larger audience and generating tons of traffic to the website, implementations of strong strategies and effective tactics are of the utmost importance. Admittedly, Content is still the king and nothing can reach target audience more rapidly than the high quality, unique and interesting content with thoroughly researched and well-crafted data and insights.
Of course, you can always opt for the best SEO services providers for this very same job, but it is absolutely necessary for every business owner to content writers & SEOs to go through these steps for getting more efficient and significantly higher results, as we have filtered out the key three points to help utilize and leverage the data in a proper way. It will not only help in creating unique content that will add up to the authority of site, but also will get you tons of links, if done in a proper and efficient manner.
So without further ado, here are the 3 key tactics to leverage data for better results:
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Strong & well targeted data research & collection
Frankly speaking, if you want to grow your audience and wish to boost traffic for your website, the quality of content should be top-notch and well researched. However, to obtain and share the relevant data for your niche audience, you must know the right place to find and collect that data.
Some of the most key sources to accomplish this aim would be basic starter tools like:
- Properly Optimized Google Analytics & Adword Tools
- Social Media Platforms like – Facebook, Instagram and Twitter
- Google Trends
- DIY Surveys
- PPC Campaigns
- Niche Blogs and Forums and Discussion Boards
- E-Magazines
These will be some of the most basic places to search for your core data that will help you understanding what’s hot and what’s not in your business category.
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Competitor Research & Analysis
One of the best ways to know what’s actually trending within your core audience’s spectrum is to first identify the most popular or well-known competitors within your niche and then properly analyzing their tactics and techniques that are being implemented by them for attracting more users to their website.
- Thoroughly analyze the content been shared in their blog posts and social media accounts posts.
- You can even take help of some tools like SEM Rush to check the keywords rankings incorporated by your niche’s top competitor and also check their backlinks sources for their traffic.
Nevertheless, always keep in mind that you can only get a hint of the content to be shared among your niche audience through this tactic and it’s a good way to know which areas you should be working more on, but to outclass anyone within that spectrum is heavily depend on one’s own intellect and knowledge.
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Keep your Content Original and Spam Free
Duplicate content is one of those things which Google algorithms highly restricts and it can get your site heavily penalized for using duplicate or spammy content. In their latest updates, Google had made things clearer to the audience that spam or duplicate content are the things which they will not tolerate and are continuously working on it for elevating the user experiences all over the web.
Therefore, always keep in mind to keep your content original and unique with proper information regarding the content been shared. Not only spammy and duplicate content negatively affects your brands authority and trust factor, it also adversely affects the user experience which could further lead to drop in traffic rate. So always avoid posting duplicate content and keeping it spam free.
Conclusion: Creating the unique and high quality content depends heavily on your research techniques, intellect and creativity. Once you’ll get hold of the relevant data and properly work on its optimization and content creation, it surely becomes one of the key factors to achieve goals such as increased marketing revenue, ROC and high rankings for your website, which every digital entepenures and aspirants always aim for. These were some of the basic and key tactics we shared in this post, as it is a vast and deep subject, we would love to know your thoughts and feedbacks. Please feel free to share your opinions in the comment section below.
Started working as a digital marketing expert, Varun Sharma is now also a well-known digital marketing speaker – a speaker on performance development, and a trusted mentor to businesses in the digital world. His keynote expositions are based on the digital marketing theories, which provide a fascinating insight into the secrets of high performance.