We have discussed so many times how to increase paid and organic search results but today we want to share some essential tips that how you can create an engaging and exclusive social media ad that will be able to enhance your brand interactions among your target audience
According to a survey, a viewer can decide and form an opinion about your ad or brand just within 55 milliseconds. According to a famous neuroscientist, if everything goes well then our brain only takes 14 to 15 milliseconds to recognize an image. So from this small estimation, you can understand how it is important to make your ad catchy.
The following tips will help you get more mileage from your creative approach as you create social media ads:
Tip 1: Let’s Research First: –
Taking an idea before getting started always works, for that, you can use Facebook Ad Library. This is one of the best ways to take a look at our competitors and see what strategy they are following, what type of creatives they are making and what type of ad copies they are using for their ads running on Facebook and Instagram.
You can also go through the YouTube ads and take an idea from there that what makes it catchy and why it draws your attention.
Tip 2: Figure out the best platform then make a plan: –
Before running an ad first plan which platform is suitable for your type of ad?
You also need to consider some of the major factors before launching your ad:-
- Is your ad goes with any overlays?
- Is it skippable or non-skippable?
- If it is skippable then after how much time this will be available to skip.
Tip 3: Use movements and motion in your ad: –
If you are planning to run a video ad, this tends to be more engaging than a flat image, with the help of a full video or any animated GIFs you can share more information and creatives within less period as well as space.
Click here to get to know about Google Display ads
Tip 4: Using Correct size and the ratio is a must: –
Now you have decided your creative but one of the most important steps is still left and that is the correct and appropriate size of your ad.
Every platform has different sizes and ratios for their ideal ad running and to into that criteria, you have to build your creative according to that preferred ratio and size.
So the best possible option or that select your creative layout in that manner, it will be able to fit into different sizes and ratios.
Tip 5: Coherent narrative: Why not?
To create interest of the user, you can take the help of the coherent narrative, you can narrate a small but interesting story about your brand that can let the user think about what happens next, make sure it is engaging and don’t wait to surprise your audience at the end, sometimes this tendency let the user go away, so surprise in the middle and end at the beautiful message.
Tip 6: Trending topic: Can’t afford to miss it
Whenever you feel that you are out of topic and worried that what topic is engaging nowadays. At that time, you can take the help of Reddit or go through the different social media groups to know that what is the trending and hot topic? and based on that you can create a headline that instantly draws the attention of your audience.
Tip 7: A/B testing: Way to play safe
Create two or three creative and ad copies before running your ad but make sure that the colors, font type, font size, and images you are using in your ad should be matched with your brand kit.
Run A/B testing and then figure out which one of your creative is performing well. This testing reduces the risk of failure and prevents your ad from fatigue behavior.
Tip 8: Sale is limited: –
Now you must be thinking that what is needed of creating urgency then the answer is you have to stand out from others. In festive seasons, every brand and company is running ads at that time that makes you different. Creating urgency will let your user think about the deal once.
You can use the taglines like “Sale ends in next 12 hours, Grab it before it’s too late.” Or “We have never launched any offer like this, only for today”.
Tip 9: Apply Theme
Advertisements with holiday or campaign themes let customers know a Diwali or other seasonal promotion is happening, which increases the likelihood that they’ll stop scrolling. Create captivating copy and design elements to capture your audience’s attention.
Started working as a digital marketing expert, Varun Sharma is now also a well-known digital marketing speaker – a speaker on performance development, and a trusted mentor to businesses in the digital world. His keynote expositions are based on the digital marketing theories, which provide a fascinating insight into the secrets of high performance.