Regardless of your business, there are many ways to track your online marketing activity. There are call tracking, conversion tracking, and social media targeting, just to name a few. However, with so many options available, it can be difficult to know which tools are the best.
Google Analytics
Whether you’re a web developer, digital marketer, or business owner, Google Analytics is an important tool to understand how your website and marketing campaigns are performing. The information you collect can help you develop an expert strategy for your marketing efforts.
Understanding the behavior of your visitors will help you create a more personalized website experience. Google Analytics offers a variety of reports to help you learn more about your site’s performance. There are four report segments to choose from, each with a unique set of metrics.
Real-time reports allow you to track and analyze activity in real time. They are ideal for tracking campaign response or identifying trending topics.
Audience reports provide a detailed look at the demographics and behavior of your visitors. There are fifteen subsections in these reports. They include: ages, gender, location, languages, and more.
A/B testing
A/B testing can help you make the most of your marketing budget by providing you with actionable data. With this information, you can find out which elements of your website have the most impact on your conversion rate. It can also give you an idea of what your target audience really wants.
For example, if you have an email campaign that has been working well, but you are not generating many sales, it might be time to run an A/B test. One reason for this is the fact that most users open emails but only a few convert. By running an A/B test, you can discover a change that can dramatically improve your conversion rate.
If you have an online store, you should test the design of your check-out page. This can reduce shopping cart abandonment. You can also test the design of your product photos.
A/B testing is a methodical process that enables you to find the best balance of two or more factors. For instance, you can run an A/B test on your blog post title and your CTA button color.
Customer relationship management platforms
Customer Relationship Management (CRM) platforms are designed to help you improve your sales funnel and refine your marketing efforts. A CRM system can help you see what customers are doing on your website, identifying which products they like, and giving you a sneak peek into their buying habits. A well implemented CRM system can help you deliver a memorable customer experience.
A good CRM is more than just a centralized database of customers and their contact details. It also provides you with tools and resources that help you provide a great customer experience. For example, you can send out field technicians in real time or check out customer behaviour on social media.
One of the most important functions of a CRM is coordinating all communications with customers. This is facilitated by an automated workflow and the ability to track, prioritize, and measure each and every contact in your CRM. This allows you to see the best leads, the most qualified leads, and the best possible way to reach your customers.
Tracking URLs
Tracking URLs is one of the most effective ways to monitor and analyze marketing campaigns. It helps online marketers make better use of their marketing budget and increase conversions.
To track your online marketing activity, you need to know how to generate a tracking URL. This is an identifier added to a URL that tells you where a visitor came from. Using a tracking URL to track your online marketing activity can help you identify the best sources for your site traffic. It can also help you find out if your content is performing well.
In order to get a tracking URL, you need to know the name of your campaign. The name will impact the traffic analytics tool you use.
For example, if you are running a Google Ad campaign, your URL will automatically be tracked. However, if you are not running a Google Ad campaign, you will need to tag your link. Fortunately, you can easily generate a tracking URL with the help of a URL shortener tool or Google Analytics.
Shopify Analytics
Having an online store can be difficult, but you can use Shopify Analytics to track your online marketing activity. The tool will help you determine how well your store is performing and how to boost your sales. It will also help you identify your target market.
Shopify Analytics is an in-built reporting dashboard that will help you keep track of all your performance data. You can create reports to help you improve your business. The reports are segmented based on how customers use your website, allowing you to see what’s working and what’s not.
In Shopify, you can see how customers are moving through your checkout process. This can help you increase your conversion rate. You can also see how many pages they visit on your site and how long they stay on your site. These are all key metrics to track to help you make data-driven decisions.
Conversion tracking
Using conversion tracking in your advertising campaign can help you determine the effectiveness of your ad spend. Whether you’re running an email marketing campaign or an online ad, conversion tracking can show you what’s working and what’s not. It can also highlight weaknesses in your campaign and show you where improvements can be made.
The key to success with conversion tracking is to find the right analytics tool to use. These tools will require you to have a measurable goal for your conversion, as well as a way to track the success of that goal.
You’ll need a tracking pixel, or some other method of capturing data. This can be done by placing code on your website. For example, Google Analytics includes a conversion pixel that you can place on your conversion page.
Social media targeting
Having the right social media tools can be a game changer for your business. Not only can these tools help you keep tabs on your digital presence, they can also be invaluable when it comes to engaging with your consumers. For example, you can use a tool like SocialPilot to streamline your posting calendar across eight social media platforms.
The most effective social media platforms are those where your target audience spends the bulk of their time. In fact, the average adult spends approximately two and a half hours per day on these sites. This means that your marketing efforts are most likely going to pay off if you can get them there.
The best social media sites have a variety of metrics to measure performance, including likes, shares, and comments. You can also use a tool like Google Analytics to break your traffic down into sub-groups.
Call tracking
Whether you’re a small business or a large corporation, call tracking can help you improve your marketing ROI. With a complete end-to-end view of customer behavior, it allows you to pinpoint the most effective marketing channels, and increase the return on your ad spend.
With the right tools, you can also make better data-driven decisions regarding your online traffic. By identifying the keywords that attract customers, you can make smarter optimization decisions for your campaigns.
The ideal reporting tool will highlight important metrics, such as the duration of a call, the demographics of your customers, and the specific call details.
If you use Google AdWords or Bing Ads, call tracking can help you understand how these campaigns are performing. You can learn which keywords inspire calls, and which ones drive conversions.
Social Mention
Whether you are a business owner or a marketing professional, tracking social mentions is a great way to make the most of your marketing strategy. By using tools like Social Mention, you can track online conversations in real-time. This will allow you to gain deeper insights into the opinions and needs of your target audience. You can also use this information to improve your product or service and attract more customers.
As consumers continue to turn to social media for customer service, brands are putting their reputation at risk by failing to respond to customer concerns. Instead of being reactive, businesses need to actively engage with their social mentions.
Keeping track of social mentions will not only help you learn what your customers think, but it can also inform your marketing campaign. You can use this information to develop a realistic buyer persona.
By responding to a social media mention, you can show your brand’s human side. Many consumers want to be associated with a company that shows a human face. This will build a positive impression. It may even turn a troll into a lifelong customer.
With tools such as Social Mention, you can find out which posts are positive, neutral or negative. You can then choose to respond to them or archive them. You can also receive email alerts with summaries of the mentions.
These tools can also help you identify new leads, identify leads that came from user-generated content, and alert you to abnormal circumstances.
Cost Per Acquisition (CPA)
Choosing the right cost per acquisition (CPA) for your business is a critical part of building a strong customer acquisition strategy. CPAs are a great way to measure the performance of different marketing efforts.
CPAs can vary by product, industry, and price. For example, a low cost per acquisition may mean that you are not investing enough in your ad campaign. On the other hand, a high cost per acquisition may indicate that you are overpaying for new customers.
When you choose the right CPA, you will be able to get the most out of your advertising. It will also help you determine whether you should make changes to your marketing strategies.
Tracking effective CPA can also be a good indicator of which marketing channels are effective. It is important to track this metric along with other metrics such as conversion rate and lifetime value of customers.
You can calculate your CPA by analyzing your traffic data using free software such as Google Analytics. You should then use this information to evaluate your performance. Your goal is to improve your CPA while still maintaining a good quality score. You can do this by improving your content, optimizing your ad copy, and improving your landing page.
If you have an ad campaign for an e-commerce site, you can also consider the average order value of your products. This can then be used to determine how much it costs to acquire a new customer.
Return on Ad Spend (ROAS)
Regardless of your online business model, return on ad spend (ROAS) is one of the most important metrics to measure and track your advertising activity. Understanding this metric will allow you to determine whether your ads are working and if they can be improved.
ROAS is calculated by dividing revenue generated by ad campaigns and other marketing activities by the cost of the ad campaign. This means that the more money you earn from ads, the better your ROI.
You can track the ROI of your ad campaign by calculating the average click-through rate and conversion rate. The higher the CTR, the more money your ad is likely to generate. However, if your ad has a high CTR, it doesn’t necessarily mean that it converts users at a good rate. A low conversion rate may indicate that your ad is not relevant or isn’t effective.
To calculate ROI, you will need to understand your ad costs and ad bid. You will also need to consider the costs of labor and creative assets. This can be a tricky process.
If you are a new online advertiser, calculating break-even ROAS is a great way to gauge your ad campaign’s profitability. A break-even ROAS tells you how much your ad must generate to cover your ad costs.
It is also important to track your ROAS so you can see how your ad campaign is performing over time. This can help you identify the best keywords and ad groups to optimize your advertising budget. You can also use this information to make course corrections quickly.
Conclusion
In conclusion, it is important to track your online marketing activity in order to keep on top of your marketing goals. By following these tips, you can make sure that your online marketing campaigns are going well and that you are getting the results that you desire.
Started working as a digital marketing expert, Varun Sharma is now also a well-known digital marketing speaker – a speaker on performance development, and a trusted mentor to businesses in the digital world. His keynote expositions are based on the digital marketing theories, which provide a fascinating insight into the secrets of high performance.