Choosing a logo designer is quite easy. Just Google them and hire them, right? Well, that’s the simple part.
But the real fun (or should I say challenges) starts when you dive into their process, fees, and other surprises! Maybe you end up with someone who has not gone beyond those Comic Sans kind of fonts. Even worse, a designer who gets carried away by their own creativity than creating a logo that actually works.
A logo is the face of your company and represents your brand.
Make sure to find a logo designer who can understand your vibe and brand and knows how to create a logo that won’t make you or your customers ask, “Did my kid draw this?”
We have created a short guide to help you choose the right logo designer or logo design company. Let’s get started.
Check their Portfolio:
When finding a logo designer, make sure to review their portfolio. Portfolios are often available on platforms like Behance, Dribbble, and Pinterest, as well as on the designers’ websites.
Some designers have a specific style being used by them when creating logos. Their unique style, even if it looks amazing, might not be the right fit for your business logo.
Try to look for a designer whose style can match the ideology behind your logo. Designers who own a varied portfolio of design styles will be making logos based on research and a solid understanding of their client’s business and audience.
Positive Feedbacks:
When choosing the right designer, testimonials are an essential factor to consider.
One of the simple ways to look for their feedback is through their social media accounts. Even Google can show you the reviews once you search the company over it.
Positive reviews from previous clients can offer valuable insights into the designer’s expertise and reliability. A strong majority of positive feedback is a good sign that you’re on the right track.
That said, it’s important not to overlook any negative reviews. These can reveal potential challenges or issues that may arise during the project.
By carefully considering both positive and negative feedback, you can avoid common mistakes and increase your chances of hiring a talented designer who can deliver the perfect logo for your business.
Ask About Their Design Process:
Do they have a thorough design process? Or do they simply create logos like making fast food?
Each designer has a way of creating a logo, so it’s good to ask them about their approach. Generally, the process includes understanding the brand, doing research, brainstorming, sketching ideas, picking a style, and finalizing the logo in a vector format.
The designer will ask important questions to understand the brand better. These questions help them form ideas and create a clear vision for the logo.
While the steps can vary, these are the main ones. Skipping them can make it harder to create a professional logo.
A general process is not likely to take more than 48 hours to complete. Ponder over the timeframe your logo design will be in use. Would you want to get it completed within 48 hours?
Do You Want to Redesign Your Logo?
If you are a start-up, then it is obvious to create a new logo.
If you are an existing business, you might need to redesign your logo.
Here is a question for you—
Do you need a new logo? Or do you want to tweak your existing one?
Choosing a logo, irrespective of your growth stage is a crucial decision.
Here is a series of questions that will help determine whether you have a strong reason for a logo redesign.
- Why do you want a new logo?
- What are the things you want to change in your existing logo?
- Will a new logo help you?
- Will a new logo be as acceptable as your existing one?
- Does your existing logo fail to represent you?
Once you go through the questions given above, you will have a better idea if you require a log re-design.
Cost:
The price of logo design varies based on many factors such as the quality of a logo and who creates it. It can cost you anywhere between $300 and $3000.
For example, with a logo maker tool, you can get your logo done at the nominal cost of $10-$50. However, if you choose a freelance designer or run a design contest, it can cost you somewhere between $200 and $300.
A professional design agency can cost you around 2500. However, the cost is determined by the quality.
While a logo maker can only give you basic and generic logos, a design agency will guarantee high-quality design from a team of creative designers.
A professional designer or design company also makes sure that your logo looks distinctive and communicates the message of your brand. It is important to understand what you will get for your money.
Customer Support:
Do they respond to your call immediately? How do they interact with you?
Effective communication is crucial for success in any business, including design projects.
When you choose a designer, it’s important to have a brief phone, Skype, or WhatsApp call to ensure you’re on the same page. A video call is ideal as it helps build trust and clarity, but if you’re not comfortable with it, an audio call will work too. During this call, you can share your ideas and ask the designer any key questions.
Avoid asking the designer for opinions on your ideas, as this could put them in an uncomfortable position if they disagree. Instead, simply express your wishes and thoughts, and let the designer take the lead in shaping the logo. Also, pay attention to reliability, communication skills, and time management.
The initial call should be brief and focused on introductions and key points. For ongoing communication, it’s best to keep things in writing so that both parties have a clear reference to the agreements made.
Be sure to compile all your requirements into a creative brief. This document will not only guide the designer but also serve as a reference once the project is completed.
See if your logo designer provides great customer support throughout the process, from the initial email to the completion of the project.
Ask Them for a Demo:
While it’s important to respect the designer’s time and effort, consider starting with a smaller task or asking them to create a rough draft of a logo to assess alignment with your vision. This approach allows you to evaluate their skills and compatibility before entrusting them with a larger, more significant project.
The Bottom Line:
A logo is more than a group of symbols and letters arranged together. It is one of the important elements of branding and should be created carefully.
And it all starts with choosing the right logo designer or a logo designing company. You need to check everything, from their experience to cost and everything in between, to make sure your logo is in good hands.
What do you think? Let us know by commenting below!
