Author page
Started working as a digital marketing expert, Varun Sharma is now also a well-known digital marketing speaker – a speaker on performance development, and a trusted mentor to businesses in the digital world. His keynote expositions are based on the digital marketing theories, which provide a fascinating insight into the secrets of high performance.
A Closer Look at Google’s Largest Local Algorithm Update : Vicinity Update
Google's search algorithms and updates have been developed to fetch data from its search indexes and instantly deliver the most relevant search results. Using algorithms...
Conversion Rate Optimization: What is It? Why and How to Do It?
Today's online marketing aims to drive traffic towards websites so that they can get a chance to convert this traffic into qualified leads for...
2022 Web Design Trends: Fun Imagery, Creative Scrolling, Drawings, and More to Rock the Next Year
So we are already 15-16 days into 2022, and new web design trends are already popping out all over the online landscape. Other trends have...
ADA Accessibility: Why Not Having It Can Land You in Legal Trouble
Does your website meet the ADA compliance standards? If not, you might be slapped with an ADA lawsuit. ADA compliance stands for the Americans with Disabilities...
Evergreen Content Myths and How to Keep It Alive Longer
A popular myth about content marketing is that it is simply about following trends. However content marketing is not about being a trend follower...
How to optimize your Responsive Search Ad?
When you have not worked in search marketing, it's almost difficult to describe what it's like to feel like you've created the most effective ad...
Time to make your product reviews matter
New algorithm updates are going live now, including the December 2021 merchandise reviews update. Google has rolled out a second product review update this year;...
Google Trends–Is It Worth It?
Google Trends is a free tool that shows the top search queries in Google Search across various areas and languages.It lets you know the things...
Reach the right customer, at the right time, on the right platform : Bing or Google
Millions of shoppers can instantly access promotional content when it is delivered through digital advertising on multiple platforms. Besides the usual suspects - Google, Facebook,...
The right social media strategy for your business
We have discussed so many times how to increase paid and organic search results but today we want to share some essential tips that how...