Digital Marketing
Can consumer insights help brands create a digital strategy?
Consumer insights are a common term used in digital marketing, but what do these insights actually mean, and how do they help our brands develop...
The best way to find customers is to keep customers: Customer Retention
The importance of customer retention to your business is probably well known to you. In comparison to retaining and upselling current clients, finding new leads...
How Google Customer Reviews Can Improve Your SEO
We all know that positive feedbacks are always good for business. Most customers make their buying decisions based on the stars a business has got. And...
The Verdict is Out- Google Loses Top Domain Spot to TikTok
Google is not the most popular domain throughout the world, it has recently been overtaken by TikTok, as per the latest rankings released by Cloudflare,...
Extended Downtime Can Make Google Deindex Your Website
Not serious about the downtime of your website? Here's a Google warning for you. Google will de-index your web pages from search results if your...
How Expired Landing Pages becomes an important Google Ranking Factor ?
Many landing pages can expire every day. They may contain outdated information, sold-out products, discontinued services, or showcase the 404 error altogether. When you have...
Media Planning Strategies to Grow your Marketing Efforts
Balancing the campaigns across a range of various media platforms is not fun. This can make it difficult to efficiently track each strategy's success...
Conversion Rate Optimization: What is It? Why and How to Do It?
Today's online marketing aims to drive traffic towards websites so that they can get a chance to convert this traffic into qualified leads for...
5 Ways to Manage Negative Feedback in a Positive Way
It is never pleasant to receive criticism or negative feedback. Negative feedback can negatively impact your confidence and morale, regardless of whether you work...
ADA Accessibility: Why Not Having It Can Land You in Legal Trouble
Does your website meet the ADA compliance standards? If not, you might be slapped with an ADA lawsuit. ADA compliance stands for the Americans with Disabilities...