Howdy readers!! This time we got the opportunity to interview a renowned personality of PPC world; yes we are talking about Larry Kim.
Larry Kim is a founder and Chief Technological officer of one of the best PPC software, WordStream. Apart from WordStream, he is a frequent blogger for Search Engine Land, Moz, Search Engine Journal, Search Engine Watch and dozens of other internet marketing publications.
Read Also: An Interview with SEO Superstar- Rand Fiskin
In this interview he talked about his company WordStream, PPC, content marketing, Social Media Marketing and more.
Read out this amazing interview to know more about him:
• Usually when screening for content ideas, if the conclusion of the piece is ambiguous (e.g.: “it depends”), I’d rather just delete the piece rather than publish it. Instead, take a bold stance on issues, and try to back up your unusual positions with data and examples.
• Don’t randomly pick topics. Come up with one over-arching theme for your content, and have the various pieces talk about different aspects of your big story. This helps make your content be more memorable.
• Most blog content is ridiculously boring. Make it entertaining. I spend as much time adding unicorn jokes as I do researching a piece.
a) What factors you think they are lacking behind?
b) According to you “What makes a great PPC campaign to attract more ROI?
b) Honestly a lot of the success of PPC campaigns have to do with the greatness of the product or service being sold. The more interesting and differentiated the offer, the better it does in PPC.
• PPC requires having remarkable, organic content to promote/amplify through paid channels, which can be converted to leads/sales via remarketing.
• Organic rankings and featured snippets are increasingly based on engagement metrics like CTR and bounce rate. Since people tend to click on the brands they’ve heard of before, your PPC advertising (which increases brand affinity and awareness) indirectly improves your organic rankings.
• In 5 years, I hope people view PPC and SEO more as simply “marketing”. For example, in the 90’s, “Web Marketing” was a big deal, but now the term is no longer used because marketing is assumed to include the Web. My hope is that PPC and SEO just become integrated parts of normal marketing operations.
You can also read: An Interview with Digital Marketing Expert- Neil Patel
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We really thank Larry Kim for sparing some time from his busy schedule for this interview session.
We hope you all liked this interview and the tips shared by Larry Kim will surely help you to grow your business successfully.
Please share your thoughts about this interview in the comment section.
Stay tuned with us for more informative interviews.
You can also read the interesting interviews of other influencers of the digital marketing world here.
Started working as a digital marketing expert, Varun Sharma is now also a well-known digital marketing speaker – a speaker on performance development, and a trusted mentor to businesses in the digital world. His keynote expositions are based on the digital marketing theories, which provide a fascinating insight into the secrets of high performance.